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The key to all communications is knowing the audience you wish to communicate with. At InWords we assist technology vendors to perform audience analysis. Results of the analysis serve to focus publications and promote knowledge transfer. Before writing anything, we describe each audience by: -
Identifying audience characteristics -
Assessing their objectives and needs -
Planning for subgroups within the audience To develop audience profiles we use a combination of formal and informal techniques, including: -
Discussions -
Surveys -
Structured Interviews -
Questionnaires Example audience profiles include:
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